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BRAND MANAGEMENT THE INDIAN CONTEXT (Record no. 147491)

000 -LEADER
fixed length control field	00358nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	220919s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number	MOO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	MOORTHI, Y.L.R.
245 #0 - TITLE STATEMENT
Title	BRAND MANAGEMENT THE INDIAN CONTEXT
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	VIKAS PUBLISHING HOUSE PVT. LTD., NEW DELHI HOUSE NOIDA
Date of publication, distribution, etc.	2010
300 ## - PHYSICAL DESCRIPTION
Extent	171
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
--	MU

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Permanent Location	Current Location	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Barcode	Date last seen	Price effective from	Koha item type	Public note
				Reference	Mewar University Central Library	Mewar University Central Library	Engineering	29/03/2011	310.00		8503	19/09/2022	29/03/2011	Book	Reference Section R-14 S-4

Mewar University Central Library