BRAND MANAGEMENT THE INDIAN CONTEXT (Record no. 147498)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00358nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220919s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | MOO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MOORTHI, Y.L.R. |
| 245 #0 - TITLE STATEMENT | |
| Title | BRAND MANAGEMENT THE INDIAN CONTEXT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | VIKAS PUBLISHING HOUSE PVT. LTD., NEW DELHI HOUSE NOIDA |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 171 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | MU |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mewar University Central Library | Mewar University Central Library | Engineering | 29/03/2011 | 310.00 | 8510 | 19/09/2022 | 29/03/2011 | Book | Management & Commerce R-34 S-4 |