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PRODUCT AND BRAND MANAGEMENT (Record no. 173212)

000 -LEADER
fixed length control field	00358nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	220920s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	81-7446-549-9
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.5
Item number	MAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	MATHUR, U.C.
245 #0 - TITLE STATEMENT
Title	PRODUCT AND BRAND MANAGEMENT
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	EXCEL BOOKS, NEW DELHI
Date of publication, distribution, etc.	2007
300 ## - PHYSICAL DESCRIPTION
Extent	534
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
--	MU

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Barcode	Date last seen	Price effective from	Koha item type	Public note
				Mewar University Central Library	Mewar University Central Library	Management	13/04/2010	325.00		M768	20/09/2022	13/04/2010	Book	Management & Commerce R-34 S-4

Mewar University Central Library