| 000 -LEADER |
|---|
| fixed length control field |
00359nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220920s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Item number |
KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
KOTLER, PHILIP |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
MARKETING MANAGEMENTASOUTH ASIAN PERSPECTIVE |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
13TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
PEARSON EDUCATION, NEW DELHI |
| Date of publication, distribution, etc. |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
647 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
MU |
