KOTLER, PHILIP <br/><br/>
MARKETING MANAGEMENT 

 -  PRENTICE HALL OF INDIA  2002 
 - 131 
<br/><br/><label>ISBN: </label>978-81-203-2799-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658  / KOT