MATHUR, U.C. <br/><br/>
PRODUCT AND BRAND MANAGEMENT 

 -  EXCEL BOOKS, NEW DELHI  2007 
 - 534 
<br/><br/><label>ISBN: </label>81-7446-549-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.5  / MAT