BHATTACHARYA, C. <br/><br/>
SERVICES MARKETING CONCEPTS PLANNING AND IMPLEMENTATION 

 -  EXCEL BOOKS, NEW DELHI  2010 
 - 696 
<br/><br/><label>ISBN: </label>9788174464778 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BHA