KEEGAN, WARREN J. <br/><br/>
PRINCIPLES OF GLOBAL MARKETING 

 -  PRENTICE HALL, NEW JERSEY  1997 
 - 421 
<br/><br/><label>ISBN: </label>9780137222995 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / KEE