KOTLER, PHILIP <br/><br/>
MARKETING MANAGEMENT 

 -  PRENTICE HALL, NEW JERSEY  1996 
 - 1055 
<br/><br/><label>ISBN: </label>9780132548977 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / KOT