KEEGAN, WARREN J. <br/><br/>
GLOBAL MARKETING MANAGEMENT 

 - 5TH 
 -  PRENTICE HALL, NEW JERSEY  1995 
 - 828 
<br/><br/><label>ISBN: </label>9780133591347 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / KEE