KOEHN, NANCY <br/><br/>
BRAND NEW HOW ENTREPRENEURS EARNED CONSUMERS TRUST FROM WEDGWOOD TO DELL 

 -  HARVARD BUSINESS SCHOOL PRESS, BOSTON  2001 
 - 469 
<br/><br/><label>ISBN: </label>9781578512218 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label> / KOE