HIEL, SAM <br/><br/>
THE INFINITE ASSET MANAGING BRANDS TO BUILD NEW VALUE 

 -  HARVARD BUSINESS SCHOOL PRESS, BOSTON  2001 
 - 238 
<br/><br/><label>ISBN: </label>9781578512492 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label> / HIE