WASHBURN, STEWART A. <br/><br/>
MANAGING THE MARKETING FUNCTIONS 

 -  McGRAW HILL COMPNIES INC., NEW YORK  1988 
 - 371 
<br/><br/><label>ISBN: </label>70684413 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / WAS