LAFORGE, BEARDEN INGRAM <br/><br/>
MARKETING PRINCIPLES AND PERSPECTIVES 

 - 2ND 
 -  McGRAW HILL COMPNIES INC., NEW YORK  1998 
 - 615 
<br/><br/><label>ISBN: </label>9780071154307 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / LAF