KOTLER, PHILIP <br/><br/>
MARKETING MOVES 

 -  HARVARD BUSINESS SCHOOL PRESS, BOSTON  2002 
 - 191 
<br/><br/><label>ISBN: </label>9781578516001 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / KOT