LUTHER, WILLIAM M. <br/><br/>
THE MARKETING PLAN HOW TO PREPARE AND IMPLEMENT IT 

 -  AMACOM (AMERICAN MANAGEMENT ASSOCIATION), NEW YORK  1992 
 - 209 
<br/><br/><label>ISBN: </label>9780814478059 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / LUT