FOURNIES, FERDINANDF. <br/><br/>
WHY CUSTOMERS DON`T DO WHAT YOU WANT THEM TO DO AND WHAT TO DO ABOUT IT 

 -  McGRAW HILL COMPNIES INC., NEW YORK  1994 
 - 224 
<br/><br/><label>ISBN: </label>9780070217010 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label> / FOU