TY  - BOOK
AU  - FOURNIES, FERDINANDF.
TI  - WHY CUSTOMERS DON`T DO WHAT YOU WANT THEM TO DO AND WHAT TO DO ABOUT IT
SN  - 9780070217010
PY  - 1994///
PB  - McGRAW HILL COMPNIES INC., NEW YORK
KW  - Management
ER  -