CHURCHILL, GILBERT A. <br/><br/>
BASIC MARKETING RESEARCH 

 - 3RD 
 -  THE DRYDEN PRESS, NEW YORK  1996 
 - 863 
<br/><br/><label>ISBN: </label>9780030983672 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / CHU