SHAPIRO, STANLEY J,  <br/><br/>
BASIC MARKETING A GLOBAL MANAGEMENT APPROACH 

 - 10TH 
 -  McGRAW HILL COMPNIES INC., NEW YORK  2002 
 - 807 
<br/><br/><label>ISBN: </label>9780070887299 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / SHA