MCDONALD, WILLIAM J. <br/><br/>
DIRECT MARKETING 

 -  McGRAW HILL COMPNIES INC., NEW YORK  1998 
 - 532 
<br/><br/><label>ISBN: </label>9780256197839 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / MCD