CHERNATONY, LESLIE DE <br/><br/>
FROM BRAND VISION TO BRAND EVALUATION 

 -  ELSEVIER, THE NETHERLANDS  2008 
 - 318 
<br/><br/><label>ISBN: </label>9788131213384 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label> / CHE