BOYD, HARPER W. <br/><br/>
MARKETING MANAGEMENT 

 - 3RD 
 -  McGRAW HILL COMPNIES INC., NEW YORK  1996 
 - 547 
<br/><br/><label>ISBN: </label>9780071154291 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / BOY