RIX, PETER <br/><br/>
MARKETING A PRACTICAL APPROACH 

 - 4TH 
 -  McGRAW HILL COMPNIES INC., NEW YORK  2003 
 - 569 
<br/><br/><label>ISBN: </label>9780074708583 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / RIX