PALMER, ADRIAN <br/><br/>
PRINCIPLES OF MARKETING 

 -  OXFORD UNIVERSITY PRESS, NEW DELHI  2000 
 - 642 
<br/><br/><label>ISBN: </label>9780198775515 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / PAL