EVANS, JOEL R. <br/><br/>
PRINCIPLES OF MARKETING 

 - 3RD 
 -  PRENTICE HALL, NEW JERSEY  1995 
 - 521 
<br/><br/><label>ISBN: </label>9780023347016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / EVA