RICKARD, LEVELA <br/><br/>
THE FINANCIAL TIMES MARKETING CASEBOOK 

 - 2ND 
 -  PRENTICE HALL, NEW JERSEY  2000 
 - 171 
<br/><br/><label>ISBN: </label>9780273638964 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / RIC