PATER, J.PAUL <br/><br/>
MARKETING MANAGEMENT KNOWLEDGE AND SKILLS 

 -  McGRAW HILL COMPNIES INC., NEW YORK  1998 
 - 944 
<br/><br/><label>ISBN: </label>9780256226331 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / PAT