LANCASTER, GEOFF <br/><br/>
ESSENTIALS OF MARKETING 

 - 4TH 
 -  McGRAW HILL COMPNIES INC., NEW YORK  2002 
 - 519 
<br/><br/><label>ISBN: </label>9780077098605 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / LAN