GOURVILLE, JOHN T. <br/><br/>
PROBLEMS AND CASES IN KEALTH CARE MARKETING 

 -  McGRAW HILL COMPNIES INC., NEW YORK  2005 
 - 440 
<br/><br/><label>ISBN: </label>9780072887761 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / GOU