PETER, J. PAUL <br/><br/>
A PREFACE TO MARKETING MANAGEMENT 

 - 10TH 
 -  McGRAW HILL COMPNIES INC., NEW YORK  2006 
 - 254 
<br/><br/><label>ISBN: </label>9780071116350 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / PET