MULLINS, JOHN W. <br/><br/>
MARKETING MANAGEMENT A STRATEGIC DECISION MAKING APPROACH 

 - 6TH 
 -  McGRAW HILL COMPNIES INC., NEW YORK  2008 
 - 533 
<br/><br/><label>ISBN: </label>9780071101097 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / MUL