CRAVENS, DAVID W. <br/><br/>
STRATEGIC MARKETING 

 -  McGRAW HILL COMPNIES INC., NEW YORK  2000 
 - 752 
<br/><br/><label>ISBN: </label>9780071169417 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / CRA