KERIN, ROGER A. <br/><br/>
MARKETING THE CORE 

 - 2ND 
 -  McGRAW HILL COMPNIES INC., NEW YORK  2007 
 - 425 
<br/><br/><label>ISBN: </label>9780073215747 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / KER