PERREAULT, WILLIAM D. <br/><br/>
BASIC MARKETING A GLOBAL MANAGERIAL APPROACH 

 - 13TH 
 -  McGRAW HILL COMPNIES INC., NEW YORK  1999 
 - 786 
<br/><br/><label>ISBN: </label>9780072380101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / PER