CALLEN, BARRY <br/><br/>
MANAGERS GUIDE TO MARKETING ADVERTISING AND PUBLICITY 

 -  McGRAW HILL COMPNIES INC., NEW YORK  2010 
 - 250 
<br/><br/><label>ISBN: </label>9780071627962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / CAL