KOTLER, PHILIP <br/><br/>
MARKETING AN INTRODUCTION 

 - 4TH 
 -  PRENTICE HALL, NEW JERSEY  1997 
 - 130 
<br/><br/><label>ISBN: </label>9780132527101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / KOT