TROUT, JACK <br/><br/>
BIG BRANDS BIG TROUBLE 

 -  JOHN WILEY AND SONS, INC., NEW JERSEY  2001 
 - 223 
<br/><br/><label>ISBN: </label>9780471414322 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label> / TRO