LILIEN, GARY L. <br/><br/>
MARKETING MANAGEMENT AND STRATEGY 

 -  ADDISION WESLEY PUBLISHING COMPANY, NEW YORK  1999 
 - 112 
<br/><br/><label>ISBN: </label>9780321046413 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / LIL