PETER, J. PAUL <br/><br/>
MARKETING MANAGEMENT KNOWLEDGE AND SKILLS 

 -  McGRAW HILL COMPNIES INC., NEW YORK  2007 
 - 813 
<br/><br/><label>ISBN: </label>9780071107228 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / PET