BEARDENm WILLIAM O. <br/><br/>
MARKETING PRINCIPLES & PERSPECTIVES 

 - 4TH 
 -  McGRAW HILL COMPNIES INC., NEW YORK  2004 
 - 596 
<br/><br/><label>ISBN: </label>9780072860573 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / BEA