000 00348nam a2200145Ia 4500
008 220920s9999 xx 000 0 und d
020 _a9780071342513
082 _bRAP
100 _aRAPP, STAN
245 4 _aTHE NEW MAXIMARKETING
260 _bMcGRAW HILL COMPNIES INC., NEW YORK
_c1996
300 _a330
650 _aMarketing
942 _cBK
999 _c177417
_d177417