000 00400nam a2200145Ia 4500
008 220920s9999 xx 000 0 und d
020 _a9780814478059
082 _bLUT
100 _aLUTHER, WILLIAM M.
245 4 _aTHE MARKETING PLAN HOW TO PREPARE AND IMPLEMENT IT
260 _bAMACOM (AMERICAN MANAGEMENT ASSOCIATION), NEW YORK
_c1992
300 _a209
650 _aMarketing
942 _cBK
999 _c177449
_d177449