000 00410nam a2200145Ia 4500
008 220920s9999 xx 000 0 und d
020 _a9780070217010
082 _bFOU
100 _aFOURNIES, FERDINANDF.
245 0 _aWHY CUSTOMERS DON`T DO WHAT YOU WANT THEM TO DO AND WHAT TO DO ABOUT IT
260 _bMcGRAW HILL COMPNIES INC., NEW YORK
_c1994
300 _a224
650 _aManagement
942 _cBK
999 _c177637
_d177637