000 00401nam a2200157Ia 4500
008 220920s9999 xx 000 0 und d
020 _a9780071168472
082 _bWAL
100 _aWALKER, ORVILLE C.
245 0 _aMARKETING STRATEGY PLANNING AND IMPLEMENTATION
250 _a3RD
260 _bMcGRAW HILL COMPNIES INC., NEW YORK
_c1998
300 _a393
650 _aMarketing
942 _cBK
999 _c179519
_d179519