000 00353nam a2200145Ia 4500
008 220920s9999 xx 000 0 und d
020 _a9780071169417
082 _bCRA
100 _aCRAVENS, DAVID W.
245 0 _aSTRATEGIC MARKETING
260 _bMcGRAW HILL COMPNIES INC., NEW YORK
_c2000
300 _a752
650 _aMarketing
942 _cBK
999 _c179762
_d179762